Chloe James Lifestyle is a (not so) little independent boutique in St. Albans, spread over two floors of a rather splendid, busting with charm, Tudor building. They specialise in stylish clothes, interiors and gifts and as some of you will know, I have featured them here on my blog before.
The fashion show was held in Cote Brasserie, just across the street from Chloe James - so lovely that local businesses pull together to create a stylish evening to raise money for charity. This year all proceeds, which at the time of publishing stood at £1000, were going to the Alzheimer’s Society.
Business partners, Donna and Maria of Chloe James are very rehearsed at creating these wonderful evenings. Over the years, their fashion shows have raised in the region of a whopping £17,000 for the following charities:
Batchwood School: secondary school taking in pupils who have been excluded from other schools
St Albans & Hertsmere Women's Refuge: offers a safe place for women and children suffering domestic abuse
Act One Dance Base: dance classes for disabled young people
Reach Out Projects: provides resources and a range of holiday opportunities to groups supporting people with special needs and physical disabilities
The Hospice of St Francis
The Crescent: provide support and care for those living with HIV
I know that Donna and Maria would also like me to mention that these shows couldn't happen without the generosity of the photographers, hairdressers, models, make-up artists and dressers who all give up their time for a good cause. Oh, and let’s not forget that no show would be complete without an audience and so we must also thank the wonderful people of St. Albans and beyond for buying tickets! The tickets sell fast and I can now see, first hand, why.
Cote Brasserie is a very stylish French restaurant and the staff make everyone feel very welcome. All guests receive a complimentary glass of Prosecco on arrival and all the seats are near enough FROW status due to the neat little area reserved within the restaurant – who needs Milan, huh?! And what’s more, after the show, Chloe James is open until 10pm offering a 10% discount. Absolutely fabulous dahling!
Another special touch is that Donna takes to the mic and describes each outfit being modelled. She also gives suggestions as to what occasion it would be suitable for, how to accessorise it and how much each piece costs.
For me, the show was wonderful for many reasons. It was great to see some of the models I met last year at St. Albans Fashion Week again, be part of a stunning evening that my friends and family enjoyed and wear beautiful clothes too! And so, for the record, if ever you need me again Donna and Maria, I'm there will bells on. Perhaps I could keep them on next time....!?
Pictures shown are courtesy of © Badboy Photos (aka my other half, Mr. B!) unless otherwise labelled as © Pippa Bracknell Photography. Professional photographer, Pippa, was kind enough to step in at the last minute and cover for the poorly photographer who was scheduled to cover the event - I love the sense of community that we have here in St. Albans!
So, without further ado – here are some pictures from the evening that I know you're all chomping at the bit to see...
And to finish off here’s Donna, Emma and myself each modelling the Ilse Jacobsen Jumpsuit.
Oh, and band name suggestions gratefully received as I’m not sure that ‘The Three Jumpsuit Girls Each With a Bob Hairstyle’ is quite snappy enough!
That's it for now folks but if, like me, you've fallen in love with all of the outfits shown in this post, browse online here or pop to the shop for the full collection.
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